Tote Sonne saves 3X more time managing bookings with SystemOne
Boost efficiency with automations and templates. Learn how Tote Sonne agency saves more time using SystemOne compared to other booking platforms.
We chat with Eddy Kruse, co-CEO at Tote Sonne. Eddy has been in the music and entertainment industry for 12 years, having worked as a promoter, club manager, and booking agent before becoming an agency owner. He was a shareholder at Frills, another booking agency, when it transitioned to SystemOne. He found SystemOne to be the best option for their needs and has been using our platform for more than three years.
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Why Eddy chose SystemOne for Tote Sonne:
- Flexibility
- Better financial analytics
- Can be used by artists
- Advancing processes
- International tax compliance
- Contact merging and management
- Google Places integration
- Easy data transfer to other platforms
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Tote Sonne’s customized booking process
Tote Sonne has a customized SystemOne solution with their own templates and features built out by our team. We worked together with Eddy and his team to set up their account with these custom features.
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The setup at Tote Sonne is slightly more complex, as their agents work with sub-agents in other territories. This enables better show planning across different international regions. But sub-agents don’t have edit access on Tote Sonne’s SystemOne account, so they rely on direct communication with their agents.
The rest of their booking process is pretty straightforward:
- Share a booking request link with promoters.
- Enter data into SystemOne.
- Send email confirmation—this template is saved on SystemOne.
- Confirm show details.
- Create and send contracts, invoices, and press kit links using eSign.
- Collaborate on show advancing.
The agents and sub-agents work with the artists and promoters, which means there are many moving parts when planning a show. SystemOne enables more efficient show management offering flexibility, financial analytics, and advancing features. Eddy values how easy it is to export invoices and contracts and SystemOne's overall solid functionality.
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SystemOne as an end-to-end booking platform
Our platform significantly reduces how much time Tote Sonne’s agents spend on confirming bookings, thanks to features like booking forms and eSign automations. SystemOne also offers more flexibility compared to other booking software, particularly in tax-compliant invoicing, financial analytics, and templated documentation.
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SystemOne helps agents, sub-agents, artists, and promoters collaborate, providing a single source of truth for end-to-end show management. Tote Sonne’s team can tailor the SystemOne platform to suit their needs without having to request dev time.
Our platform fulfils Tote Sonne’s needs for:
- Efficient artist booking and advancing
- Flexibility and customization
- Financial tracking and cross-region tax compliance
- International stakeholder collaboration
- Google integration
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Ready to explore our platform for your artist booking agency? Book a demo or request a free trial below.
“We save 3X to 5X more time managing bookings with SystemOne compared to using other booking software. We don’t use PDFs or written documents anymore—it’s all done on SystemOne.”
“One of the things I like most about SystemOne is the Google connection in general. You can get information from Google Places and also sync Google calendars. SystemOne is helping big time.”
“We have an optimized version of SystemOne for Tote Sonne, but we were also able to customize it based on our agency’s changing needs. The ability to customize templates for every artist is something not available with any other booking software.”
“I trust SystemOne’s analytics features. My workload is pretty heavy, so I need direct access to overviews and insights within minutes.”
“We've been representing techno headliners internationally pretty much from the beginning of Tote Sonne. We’re all about details. We have a customized advancing template that covers stage design, visuals, lights, PA system, warehouse, off-location, etc. Promoters can’t continue with the booking request without these details. It makes it easier to decide whether we want to work with them. This also keeps my inbox clean.”
“SystemOne was the logical decision in the end... for analytics in terms of money-wise budgets, for companies, for artists, it’s just working way better for us.”
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