All successful SaaS businesses start with two things: a great product and a great distribution/GTM vision. If you have one without the other, your company is doomed to fail. Now, when we say “GTM strategy,” we mean a real, granular, and documented game plan for how the company plans to grow its market share. Simply saying “SEO” or “social media” might be enough to impress (some) VCs, but it ain’t enough when the time comes to execute on what was planned and promised.”